What We’re Talking About

No matter the industry, companies often promote their “great” service as a reason why a consumer or business should choose them over other available options. Seems logical enough. But I think we’re in an era where that should be assumed. The proof is in the results. Great service results in continued growth and loyalty, an easily measurable metric. So why do companies continue to flaunt their “great” service as an added benefit? Let’s dive into that.

Simply put, service can be defined as the action of helping or doing work for someone. “Great” service then must mean going above and beyond the expectations a consumer might have regarding how you provide the good or service.

Since I am a Marketing & Communications Director for TitleTeam (a full-service Florida Title Insurance Agency), I will speak to what I know, the real estate industry. Say you are a real estate agent, and you’re working with a local title agency, it’s safe to assume they are delivering on their service expectations; processing and clearing title timely, communicating regularly to all parties, maintain proper security for consumer data and money etc., etc. If those basic services aren’t meeting you and your client’s expectations, it’s probably safe to say you will look at other available options.

If you’re a real estate Agent or a mortgage Lender, you’ve certainly gotten a phone call, email or quick elevator pitch from a title rep who will list all the reasons why you should choose them over other available options. “Great” service will probably be part of that list. If you receive a call or note from me, I will not try and sell you on our service, because that should be assumed. Going above and beyond expectations is at the core of what we’re all about!

So, what do we consider an added benefit in how we operate our business? Easy, helping you GROW YOUR BUSINESS.

When my clients succeed, I like to know I have done something, or many things to help them along the way. I genuinely care about the success of my clients and their ability to provide consumers with a positive experience. How do I do this?

I work when you work. I always have time for you.

In real estate, our days don’t begin at 9am and stop at 5pm, with weekends off. That’s just not reasonable. When you call me, whether it’s to help resolve a last-minute challenge, or help with an open house, I’ll pick up, I’ll meet with you in person, and I’ll always have time for you.

I created the Agent Tool Kit.

I’ve been listening to my clients and other industry professionals for years, and based upon consensus feedback, I created the Agent Tool Kit. The kit includes materials designed to help you manage events, capture data and generate unique leads.

I help expand on your marketing efforts.

Marketing can be stressful. It can also be very expensive. But it doesn’t have to be. Creating customized pieces is key. I take the time to get to know you and your goals, so I can help expand on your brand. Collaboration is paramount and something I am honored to do with my clients.

I teach…and bring teachers to you.

Education is an important part of growth; both personally and professionally. At TitleTeam, we embrace this wholeheartedly. Along with our Founder, I have designed classes that focus on marketing and branding, title insurance basics, HUD/ CD explained and others. We also offer accredited classes for continuing education (CE) hours requirements with our underwriter, Westcor.

Thank you for taking the time to read this in its entirety. My name is Adrianna Ruiz, and I am the Director of Marketing & Communications for TitleTeam. Your success is my success, and my number one goal is to work hard for you – and help you grow your business. Please feel free to contact me any time. I will always have time for you.

Adrianna C. Ruiz

Director of Marketing & Communications

407.591.3726 ext. 7111


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